Archive for the ‘Cell phones’ Category

AT&T giving steep discounts for the 3G iPhone

June 20, 2008

Just how much dough is AT&T losing, anyways? A recent analyst note from Oppenheimer has bandied the $325 figure which AT&T has given as a discount in order to hit the July 11th figures of $199 and $299 for the 8GB and 16GB models, respectively. I suppose the steep discounts by AT&T’s side show that they are going to place their faith in the 3G iPhone to take off like never before, attracting new subscribers while increasing ARPU in order to offset the initial paper loss. In addition, the analyst did mention that AT&T will be forking out another $100 for each iPhone sold in Apple stores – no idea why though. Perhaps the top brass at AT&T are desperate to cling on to this exclusive contract, or they just have plenty of love for the Jobster himself?